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You are here: Home / Archive / Easter facing Christmas-style commercialization?

Easter facing Christmas-style commercialization?

May 1, 2001 by Richard Cimino

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Easter is being increasingly commercialized, with merchandisers hoping to make the holiday second only to Christmas for gift- and toy-buying, according to the New York Times (April 13).

While the “commercialization of Easter has a long way to go before it comes close to matching the Christmas frenzy,  toymakers are finding the spring holiday as a desirable time to launch new products, both as a test for Christmas and to create a new market. As David Niggli of F.A.O. Schwarz says, “I think people are making Easter a gift-giving season.”

Some products, such as stuffed animals, card games and craft supplies already have their best sales for the first half of the year right before Easter, according to the marketing firm NDP. Writer Julian Barnes adds that whether the toymakers will “succeed is unclear, but parents beware: advertisements for new toys in the spring could lead to demands not just for chocolate eggs and jelly beans but for electronic clams and robots as well.”

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Filed Under: Archive

Also in this issue

  • On/File: May 2001
  • Findings & Footnotes: May 2001
  • Central Asia increasingly moving toward religious repression
  • Cooperation, evangelism grows from north to South Korea
  • Western media bias strong against Hinduism?
  • Church of England bishops orthodox on resurrection
  • New generation of Chile’s priests taking notes from evangelicals
  • Current Research: May 2001
  • Evangelical culture and legal clash in Canada
  • Mikvah bath revived and reworked for non-orthodox Jews
  • Internet creating worldwide prayer chains
  • Tim LaHaye — evangelical trend-setter?
  • Reimagining more interfaith than Christian?
  • How religious colleges keep the faith

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